Thread: VOD The future for linear TV channels
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Old 02-04-2016, 18:06   #808
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Hugh View Post
Some interesting information in ITV's 2015 Financial Results, just released.

http://www.itvplc.com/sites/itvplc/f...n%202015_0.pdf
ITV's strategic risks include:

The TV market moves significantly towards pay television as a preferred model, negatively impacting ITV's free-to-air revenue

And...

A faster than expected shift to video on demand or other technologies causes a sustained loss of advertising revenue.

So if ITV themselves have identified these risks, the presumptions I have made cannot be that far out. The only real questions are how far will this go and how do the broadcast channels adapt?
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