They don't need to "do" anything, beyond possibly running a companion on-demand product of their own in order to retain brand loyalty. All the UK PSB operators have already done so.
VOD is a subscription product, and therefore has limited reach. To extrapolate current subscriber growth forwards and assume it will reach 100% is an erroneous use of statistics. US subscriber growth is already slowing.
---------- Post added at 19:30 ---------- Previous post was at 19:28 ----------
Quote:
Originally Posted by OLD BOY
The question relates to the survival of existing conventional linear broadcast channels with the steady and unrelenting drift towards video streaming. Once again, you have completely avoided the 'what if...' scenario.
By the way, the reference period is 20 years. That's a long time in this world of change.
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By the way, your reference period was 10 years...you really have shifted your view based on the evidence presented you. Well done.