[Horizon]

I think if we look to the States and as with all things we follow at some point, I do agree with the earlier remark that it is pay tv linear channels most at threat here.

None of us care what channel broadcasts what show, the loyalty to a particular channel is long gone assuming it ever existed at all. But we all want good shows. The increasing cord cutting in the states has shown that Americans, at least for now, still watch the main broadcast channels but supplement them with a streaming service. This country will follow suit.

I believe Now TV is a defensive move by Sky to protect its business not threaten it. If people are going to cut the cord/ditch the dish, Now TV is positioned to pick up some of that business. A very clever move by Sky.

The Superbowl viewing figures show that if you have the right programme, linear viewing can still work. But I believe this will become ever more diminishing in the future. Linear tv viewing, that is.