Quote:
Originally Posted by alwaysabear
Yes, start of games will be about midnight here. Cannot see it bothering Sky to much as only a limited audience.
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Losing the next Ashes will bother SKY as it gives their rivals a foot in the door. The ECB will be very much looking forward to the next tender for domestic matches and SKY will no doubt have to pay a lot more to retain rights or be prepared to share or loose some.
It does now make sense as to why BT paid big sums to sign up Graeme Swann when they only had rights to Caribbean 20:20 cricket
I'm glad to see BT focusing on building up it's sports portfolio outside of just football. If they get next year's US Open tennis I'll be very happy.