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Originally Posted by passingbat
There is no reason why a company such as Ford could not come up with a global general promotional piece, and, also, modern technology would allow Netflix to insert regional variations easily and automatically.
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As with so many arguments advanced in this thread, you start with the assumption that someone could change something about the (usually entirely successful) way they do things in order to accommodate a limitation of VOD.
It's pointless. People and corporations do things the way they do because they work.
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And as far as 'any one territory', the user base for US Netflix is more than sufficient for an add campaign.
Are you sure you're not looking for hidden meanings, in what is actually, just a simple statement?
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I wasn't looking at any statement. Statements are irrelevant - no company can absolutely rule out a revenue stream forever, especially not a revenue stream that is the ordinary, uncontroversial means by which most TV stations fund themselves.
Sooner or later, they will run adverts. That's a fact. The only thing stopping them doing so now is that as a marketplace for ad agencies, they are small beer indeed, and it is worth their while to make a virtue out of a necessity.
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Originally Posted by OLD BOY
I think Chris is using this argument to justify his view that linear TV is safe. He is basically saying that if all on demand and streaming services were flooded with adverts, everything would stay as it is, and I agree that it probably would in those circumstances.
However, it is not going to happen. Streaming services will continue to be funded primarily through subscriptions, and this is what will make them attractive to viewers.
Netflix has confirmed that this is the approach they will take and I don't think an argument based on the premise that they are lying is sustainable.
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No pledge to remain ad-free is sustainable. Eventually it will become too tempting as a revenue stream and they will adopt it. Continuing to run without adverts will eventually make their subscription rates uncompetitive.
As for whether that makes them more or less attractive to viewers - who cares? It's irrelevant. Linear TV will not come to an end based on the success of any non-linear subscription service. Linear TV will not come to an end at any point in the next 30 years at least, and probably much longer than that, because it does a lot of things that non-linear TV, by its very nature, is incapable of doing.