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Old 11-06-2015, 09:25   #350
Chris
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Re: The future for linear TV channels

Quote:
Originally Posted by passingbat View Post
Or they could just have been trying to quash a false rumour.

Actually, some brands are international (e.g. car manufacturers), so Netflix's world wide audience would be attractive to them for advertising.

I think that Netflix have no intention of advertising, as the 'no-adverts' is a massive part of their attraction and a great selling point.

If they ever did advertise, I think it would be a last resort, no option decision.
Very very few brands advertise in the same way across territories. Products are packaged and promoted diffreently. Production occurs in different places at different rates, necessitating diffeerent promotional approaches. Even things that ought in theory to be saleable worldwide, simultaneously, e.g. DVDs or their downloadable equivalent, arent for all sorts of reasons. In fact active steps are taken to prevent it. So no, Netflix's worldwide customer base is entirely irrelevant to the issue of whether it is worth their taking adverts. The only relevant figure is their customer base in any one territory or market.
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