Quote:
Originally Posted by Chris
It just won't happen.
The likes of Netflix may hold back the adverts for the time being because they want their product to be as attractive as possible, but in the long term it simply isn't sustainable without cranking up subscriptions. And when you do that, you immediately become a niche provider, rather than a mass-market or universal distributor. Sky did this in the 1980s. Sports and Movies were all part of the package when they launched. It didn't last.
There will always be a substantial audience for completely free-to-view TV, and the most cost effective way of delivering it will always be over-the-air scheduled broadcast.
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Netflix have been going since 1997 and have never used commercial adverts and most likely never will, they are testing programme adverts though aka trailers of their own shows, according to AFTV netflix have already said they will never have commercial adverts.
OTA broadcasting is getting more expensive for providers you only have to look at the cost of freeview slots to see this however linear tv isn't going anywhere anytime soon isps are investing in tv now and even though bt,talktalk and plusnet tv is online they are still linear channels.