Quote:
Originally Posted by OLD BOY
For me, the ability to choose from a huge library of material without commercials getting in the way, is heaven!
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It just won't happen.
The likes of Netflix may hold back the adverts for the time being because they want their product to be as attractive as possible, but in the long term it simply isn't sustainable without cranking up subscriptions. And when you do that, you immediately become a niche provider, rather than a mass-market or universal distributor. Sky did this in the 1980s. Sports and Movies were all part of the package when they launched. It didn't last.
There will always be a substantial audience for completely free-to-view TV, and the most cost effective way of delivering it will always be over-the-air scheduled broadcast.