Quote:
Originally Posted by OLD BOY
There is no doubt about it that at the moment, there is plenty of money to be made out of advertising on broadcast channels.
My point is that there will be a sharp reversal at some point in the near future when people start to appreciate the benefits of streaming in particular.
The broadcast channels must surely be planning for this eventuality. The question is, how will they deal with it?
As more and more programmes are taken up by streaming services such as Netflix and Amazon, broadcasters will be relying more and more on their own home grown material and cheap lifestyle programmes. That will accelerate their decline.
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Seriously OB, where do you think businesses will advertize in future? You have posted on here that newspapers are on there way out in the future too, so where are companies going to advertize? Just on the internet and radio? Or do you think Tesco will not want the TV watching audiences of the future to know their beans are cheaper than Sainsburys in the future.
Adverts will just shift to VOD and we will be forced to sit through them, mainly because people don't realize how well things work at the minute and how lucky we are to have a choice to skip adverts. As well watch ad free OTT services.
Streaming companies most likely want people to transfer their viewing to online so they can charge the businesses more money by forcing people to watch adverts they can currently skip through.
---------- Post added at 14:26 ---------- Previous post was at 14:25 ----------
Quote:
Originally Posted by Anypermitedroute
Then they will simply shift the advertising onto the VOD broadcasting like you see in 4od and the way channel 4 relaunched their whole 4od world and experience, no brainer, its big money and consumer still has the luxury of choosing what and when to watch, but still needs to be paid for and done by non passable adverts.
More of these programmes being competed for exclusitivities, or being originally made its need to be paid for. money will come direct from raising subscription, merchandise or advertisement, there is no other stream (i discounted goverment and very rich nice person)
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Yup, that is indeed the only outcome of streaming.