Thread: VOD The future for linear TV channels
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Old 03-06-2015, 13:43   #316
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Anypermitedroute View Post
well at the moment they dont carry adverts but who knows in the future they might, in fact they are testing advertising their own programs which can easily be converted to carry adverts.

also ITV announced not so long ago that advertising revenue was UP
There is no doubt about it that at the moment, there is plenty of money to be made out of advertising on broadcast channels.

My point is that there will be a sharp reversal at some point in the near future when people start to appreciate the benefits of streaming in particular.

The broadcast channels must surely be planning for this eventuality. The question is, how will they deal with it?

As more and more programmes are taken up by streaming services such as Netflix and Amazon, broadcasters will be relying more and more on their own home grown material and cheap lifestyle programmes. That will accelerate their decline.
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