Quote:
Originally Posted by OLD BOY
Because, as I see it, this is the beginning of the end for linear TV. The decline in audience share for ITV might be due to them being of poorer quality, or maybe it isn't that at all.
Time, I guess, will tell.
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If the statistic under consideration is audience share, the that is a relative measure which shows how ITV is performing against other linear channels. It does not tell us anything about the total audience size for linear TV at any given time.
As you have frequently done in this thread, you are drawing conclusions that are not warranted by the information you are quoting.