Sky signs deal to handle Channel 5's £250m ad sales
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Sky has struck a deal to handle Channel 5’s £250m TV ad sales business, thwarting Channel 4’s hopes of expanding its own advertising sales operation.
The satellite broadcaster has extended its existing deal with Viacom, which acquired Channel 5 from Richard Desmond last year, to handle the TV ad sales for its portfolio of channels until 2020.
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Sky’s deal with Viacom also includes a five-year extension to its carriage agreement for all of its channels.
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