Quote:
Originally Posted by johnathome
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He makes much of the fact that viewing on tablets, laptops and smartphones accounts for 2% of viewing, but the telling figures are to be found further in the article:
Sky is seeing a 40% rise in on-demand viewing every year and is moving to become a quad-play provider through its deal with O2.”
Once again, the focus in this article is on the present rather than the future. New ideas often take some time to catch on, but I think the trend away from linear channels is already beginning.
Of course it is always possible that Channel 4's approach of blurring the lines between the different types of viewing with All 4, and new innovative ways of keeping advertising rates up may yet save the day. But will people really still be watching TV the old fashioned way in a decade or two's time? I have serious doubts!