Quote:
Originally Posted by 1andrew1
I agree that advertising rates rise for Premier League matches but according to ITV, not by enough to cover the cost of acquiring the rights to them. I've just been trying to understand the case that you've been making. Now that you mean multi-country rights, I understand what you're getting at though at present, the Premiership is sold on a per-country basis.
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Yup, and if Eurosport pick up the rights to the countries they operate in, more "free" PL football in this country may happen.
As I said in a previous post though, it is a very unlikely scenario.