Quote:
Originally Posted by OLD BOY
The way things are going, Sky had to consider a different way of operating in the future. Having been slow to get off the ground with VOD, it now realises that this is the way to go.
But they want also to keep their channels going for as long as possible, and with the increasing competition for US content, they made the right call in deciding to commission their own material.
If they can come up with good cutting edge dramas like Strike Back, things will definitely improve, but as you say, they will still have to fill in hours of scheduling, which will continue to be filled with dross because it's cheap.
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Why fill numerous channels with dross though when they could offer a high quality service (like netflix) at a fraction of the cost? Exclusive sports and movie rights are a different ballgame and should, unfortunately, be charged at a rate punters are willing to pay.