Quote:
Originally Posted by denphone
And if any of the above named happens then Sky will be signing a death warrant in respect of their whole reputation which increasingly to a lot of people is that of a greedy immoral moneygrabbing offshoot reminiscent of Murdoch's nefarious and insidious empire.
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I don't think SKY will care at all. They've shown before with the SKY basic situation that they are prepared to take a massive hit on their reputation to try and secure their business position. The only people who would really lose respect in SKY would be those effected if SKY choose to withhold channels. How many people subscribe to SKY Sports via BT and Virgin? 1 million? 1.5 million? When SKY pulled SKY basics in 2007, 3.3 million Virgin subscribers where effected. SKY potentially witholding the likes of SKY Sports 1 & 2 HD and SKY Sports 3 & 4 doesn't even come close to what they did with SKY basics 6 years ago.
SKY have form. I think there might be some massive changes in sports packages accross all providers in the next 3 to 4 months.