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When I registered for the offer it (and the price I paid) was £36 a month + £49 for the phone. A few hours later once all the tabs were gone it was £28 a month + free phone. A day or two so later other retailers had it at £25 a month + free phone + £80 cashback. By release day you could get the phone for £49 on a £21.50 a month contract.