[Horizon]

I would suggest this is a marketing campaign to drum up interest in the product ahead of a full launch. It's a talking point on forums such as this, or by the drinks machine in the office.

1st person: "I've got my own personalised remote control from virgin to control tivo".
2nd person: "What's a tivo?".

Free advertising for virgin. Tivo is a totally unknown product/brand in this country. So there needs to be a bit of that Ipad "chat" to get things going.

I would also suggest that the 1 in 1000 refers to the personalised remote control only. 1000 people will get the remote with their name on it. But I would also suggest that all VIP customers will get a free tivo box when it fully launches. That info, by the way, was posted by media boy on here last year. I have no reason to doubt it.