Quote:
Originally Posted by Paul M
10 Million ? Not very realistic.
Skys main channel (Sky 1) only gets 1 million for its top programme. Once you get down the the 5th or so programme, then its 500,000.
A programme of limited appeal (a repeat) on at a late evening spot isnt going to attract many viewers - great for dramatic headlines tho. A much better guide of hows its really doing will be to check out its top 10 on BARB in about 2 months time.
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What I find astonishing is the amount Sky is obviously spending on marketing the channel, and yet it's delivering these numbers at the height of their advertising campaign? Strewth. Boardwalk's figures will take a tumble as it takes about four episodes to get going, and I don't believe anything on Atlantic's schedules will be something that picks up an audience mid-run. HBO drama needs to be seen from the start - it would be like reading a novel from page 200...
Advertisers will not be impressed. If only they could reach an extra 3.7m homes it might stand a chance...