Oh right, I think I misread that one. You have my apologies, now begone with you.
Where it's analogue only TV at the moment, VM have a lot of work to do to upgrade the service to make it digital capable. Some of the areas in London are apparantly hellishly old!
However, while analogue's on in digital-enabled areas, I'll make use of it, especially as it gives me channels (some timeshared) that I don't get on an M subscription STB. These include ComedyCentral 1, TCM, Nick, Cartoon Network, MTV ONE, Bloomberg, and best of all British Eurosport.
I wonder if they're (Virgin Media) aware that they have some premium channels on FTA analogue at the moment......