Quote:
Originally Posted by Raistlin
In order for it to be 'personally identifying' the information would need to make it possible to directly identify an individual.
As many people in the UK could have the name 'Mercedes' the name on its own would not be classed as personaly identifiable.
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I think the point is that your clickstream will be used to associate you with various interest channels. At the moment, phorm argues they are wide.
What happens when they increase the resolution of these channels? Just an incremental step in widening the wedge.
The most obvious is one for your postcode - POSTCODE_AB2_3DE. They don't have to record your postcode, just assign you to the right channel.
The most difficult thing for them is to get this started. Once it's in, give them 5 years and they will be doing whatever they want.