Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 16-05-2008, 19:54

http://www.theregister.co.uk/2008/05/16/antiphormlite/
Activist coders aim to deafen Phorm with white noise

Faking it for data pimps

By John Leyden → More by this author
Published Friday 16th May 2008 12:05 GMT

Updated Coding activists have developed an application designed to confound Phorm's controversial behaviour-tracking software by simulating random web-browsing.
The folks behind AntiPhormLite says this means actual browsing habits are buried in noise. The app, which is available free of charge, is designed to poison the anonymised click stream Phorm collects with meaningless junk, thereby (at least in theory) undermining its business model.
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16-05-2008, 19:54	#6747
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] http://www.theregister.co.uk/2008/05/16/antiphormlite/ Activist coders aim to deafen Phorm with white noise Faking it for data pimps By John Leyden → More by this author Published Friday 16th May 2008 12:05 GMT Updated Coding activists have developed an application designed to confound Phorm's controversial behaviour-tracking software by simulating random web-browsing. The folks behind AntiPhormLite says this means actual browsing habits are buried in noise. The app, which is available free of charge, is designed to poison the anonymised click stream Phorm collects with meaningless junk, thereby (at least in theory) undermining its business model. ... "