Cable Forum - Virgin Media to join Sky's Adsmart targeted advertising network

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1andrew1

17-04-2017 22:41

Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Sky and Virgin Media are close to a landmark deal to join forces in the advertising market, in a move meant to challenge local media and tempt spending away from Google and Facebook.
The pay-TV and broadband rivals are in advanced discussions over a partnership that will effectively mean Virgin Media will join Sky’s Adsmart targeted advertising network, industry sources revealed.

Full article: http://www.telegraph.co.uk/business/...tising-tie-up/

denphone

18-04-2017 04:25

Re: Virgin Media to join Sky's Adsmart targeted advertising network

No surprise when you look at it as the advertising landscape is changing very quickly and it needs someone to take on the big beasts of Google and Facebook..

Kushan

18-04-2017 11:16

Re: Virgin Media to join Sky's Adsmart targeted advertising network

I don't like the idea of my ISP tracking my usage for any reason, let alone advertising.

muppetman11

18-04-2017 11:51

Re: Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Originally Posted by Kushan (Post 35895250)

I don't like the idea of my ISP tracking my usage for any reason, let alone advertising.

But probably happily have a FB , Twitter account :D

Kushan

18-04-2017 12:02

Re: Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Originally Posted by muppetman11 (Post 35895266)

But probably happily have a FB , Twitter account :D

I can have the account, doesn't mean I let them track me.

pip08456

18-04-2017 18:13

Re: Virgin Media to join Sky's Adsmart targeted advertising network

More reason to cut the cord and use a VPN???

RichardCoulter

18-04-2017 18:53

Re: Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Originally Posted by 1andrew1 (Post 35895196)

Full article: http://www.telegraph.co.uk/business/...tising-tie-up/

An interesting development...

Kushan

19-04-2017 10:56

Re: Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Originally Posted by pip08456 (Post 35895350)

More reason to cut the cord and use a VPN???

As if there wasn't reason enough, sadly.

bubblegun

20-04-2017 02:27

Re: Virgin Media to join Sky's Adsmart targeted advertising network

Quote:

Originally Posted by Kushan (Post 35895434)

As if there wasn't reason enough, sadly.

No need to be so paranoid, yet!

Adsmart is primarily based on TV viewing habits.

There are several online articles about how it works.

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