Re: Confirmed: linear is old tech - on demand is the future
Sky announced yesterday that Riviera has been downloaded more than 10 million times already making it the most popular box set release in Sky Atlantic history.
Clearly more and more are finding the benefits of On Demand. |
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It's a no brainer for me, but I will be patient while you catch up!! |
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Re: Confirmed: linear is old tech - on demand is the future
Wait a week to watch the next episode at the time chosen by the broadcaster or use On Demand and watch as you see fit either binge or at your own leisure at a time what suits you.
It's pretty hard to argue linear offers you a better experience. With the exception of news and Sport we rarely watch live channels , everything is either On Demand or time shifted. |
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Re: Confirmed: linear is old tech - on demand is the future
Well, my time is precious, Den, and I can watch three hour long programmes designed to be shown with commercial breaks in a little over two hours rather than three.
I admit that I really don't understand why you don't appear to see the wisdom of this, and you have never actually explained yourself on this point. However, as long as you're happy! :hugs: |
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The irony being I've never actually said linear is dead I just believe slowly but surely more and more people are starting to experience the benefits of On Demand. |
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Then there is cost - how to pay and how to air something new and get a return on it. How would you release something completely new? Do you try to charge per view, would customers risk the payment in advance? People buy box sets for shows they know they want. So do we have a Netflix subscription, or Amazon Prime with some content included, some extra or pay per view or purchase in advance. Do we now need adverts in on-demand content and how does that get sold? |
Re: Confirmed: linear is old tech - on demand is the future
Not true Sky make many of its original shows available in their entirety via On Demand allowing you to watch before completion of linear airing.
I agree it's more challenging for non Pay TV broadcasters. |
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It looks like the terrestrial commercial channels will lock you into the advertisements in much the same way as they do now (at least while people are still prepared to tolerate ads) and that is how they will make their money. However, I think, with the existing subscription services available, probably increasing in number with time, people will choose to view there rather than be stuck with unskippable ads, and so all the existing terrestrial on demand services will offer a subscription alternative to stay in the game. So, to answer your question, I guess that in the future, there will be a combination of subscription, pay per view, free and adverts swamped services to choose from, all at the expense of existing linear viewing on scheduled channels, which will decline in popularity as the current under 40s become the under 50s. |
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In 20 years' time, these 16-24 year olds will be 36-44, and thus it is straight forward to see how this will play out. My grandkids are so used to on demand viewing that they give me a funny look if on a rare occasion I'm on live tv and I have to tell them I can't fast forward! http://www.a516digital.com/2017/08/b...ill-watch.html |
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Cheers Dave |
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