Re: The future for linear TV channels
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Sorry if I wasn't clear, but the whole point of this thread is to look at whether this shift in viewing patterns will reduce income from advertising on broadcast TV which will then undermine the whole platform, leading to a sharp diminution or extinction of linear channels. |
Re: The future for linear TV channels
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It does have something to do with the future of DVD sales and rentals. That, however, is not the topic here. |
Re: The future for linear TV channels
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However, I don't think that you would deny that video streaming is becoming increasingly popular, and that this is and will continue to impact on viewing figures for broadcast TV. I accept that the article is not, however, a comparison with broadcast television viewing habits. |
Re: The future for linear TV channels
Anything that you can do in your living room of an evening, that is not watching linear broadcast TV, will inevitably have an impact on the overall viewing figures of linear TV channels. But you haven't been arguing simply that broadcast viewing figures will take a hit - your hypothesis here is that VOD will at some point overtake linear to the point that linear, over-the-air broadcast will end.
Many, many reasons have been provided in this thread why that will not happen any time in the foreseeable future. |
Re: The future for linear TV channels
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I am certainly not arguing that this will happen overnight, and as has been pointed out, TV advertising revenues are increasing at the moment. I am just saying that in the long term, this trend will reverse sharply. Of course, the TV broadcasters could find various ways of pre-empting this scenario, but if they do not adapt, they will, unfortunately, die. |
Re: The future for linear TV channels
People will watch what they want when they want now that the technology allows this, the days of having to sit down at a scheduled airing time of a TV show are long gone imo, I pretty much agree with OB with regards to linear broadcasts, although it wont happen overnight.
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Re: The future for linear TV channels
This report says that, despite the interest from some consumers, there is minimal interest in cord cutting:
http://www.rapidtvnews.com/201503193...#axzz3UqRKPbLy |
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Re: The future for linear TV channels
Decline of traditional broadcasting much exaggerated, according to Andrew Neil.
An interesting read http://www.digitaltveurope.net/33807...ted-says-neil/ |
Re: The future for linear TV channels
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Sky is seeing a 40% rise in on-demand viewing every year and is moving to become a quad-play provider through its deal with O2.” Once again, the focus in this article is on the present rather than the future. New ideas often take some time to catch on, but I think the trend away from linear channels is already beginning. Of course it is always possible that Channel 4's approach of blurring the lines between the different types of viewing with All 4, and new innovative ways of keeping advertising rates up may yet save the day. But will people really still be watching TV the old fashioned way in a decade or two's time? I have serious doubts! |
Re: The future for linear TV channels
I must admit I watch most of my tv programs either recorded or on demand for two reasons. 1)because I work night shifts and 2)to avoid the adverts,although more and more on demand programs have adverts before or in the middle of them. I still watch live channels though especially football matches.
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