Paul K
25-02-2006, 08:59
BBC (http://news.bbc.co.uk/1/hi/uk/4749750.stm)
Supermarket chain Asda is putting the new England football shirt on sale - three days before its official launch.
Some 5,000 adult and children's away shirts - bought from surplus stock among European distributors - are being sold at 42 Asda stores.
Asda said official kit-maker Umbro would not supply it with the shirts so it had gone to the "grey market" to ensure fans did not "miss out".
Umbro and the Football Association both refused to comment on Asda's decision.
The shirts will be available from other outlets from Tuesday and can already be ordered in advance from the FA's online store.
Asda claims its prices, at £28 for an adult shirt and £23 for a children's shirt, will be cheaper than other outlets.
Umbro 0 - Asda 1 ;)
Supermarket chain Asda is putting the new England football shirt on sale - three days before its official launch.
Some 5,000 adult and children's away shirts - bought from surplus stock among European distributors - are being sold at 42 Asda stores.
Asda said official kit-maker Umbro would not supply it with the shirts so it had gone to the "grey market" to ensure fans did not "miss out".
Umbro and the Football Association both refused to comment on Asda's decision.
The shirts will be available from other outlets from Tuesday and can already be ordered in advance from the FA's online store.
Asda claims its prices, at £28 for an adult shirt and £23 for a children's shirt, will be cheaper than other outlets.
Umbro 0 - Asda 1 ;)