Quote:
Originally Posted by Jameseh
What happens when 4G/LTE becomes mainstream over here, do they change their name?
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The plan is for 3 to bid for as much 4G spectrum as it can, if it doesn't get enough, Hutchison will off load 3 UK to a rival, that rival could be Everything Everywhere however that could be stopped for competition reasons. However if 3 does get enough 4G spectrum, it will eventually rebrand once a full 4G service and full range of phones and devices become available.
Hopefully 3, will not make the same mistake again and start marketing its product too early when the network is half complete and people start having problems making phone calls and using internet.
A rebrand would be good for the UK arm of 3 as it will improve the companies reputation and image.
When you say the words 3 or T-Mobile, certain things pop into your mind and usually most people automatically think, bad reception,shoddy service,unfair contract terms and foreign call centres.
Hopefully such problems are a thing of the past and a rebrand would be good not just for 3 but for T-Mobile as well and possibly Orange.
If 3 doesn't get the 4G spectrum it wants and decides to sell, a good buyer would be Virgin Media, that way Everything Everywhere has a slice of it as well and the competition commision don't have a say in it. Virgin Media buying 3 UK would mean it would be able to have it's own 3G infrastructure, Virgin Media will also be able to lease 4G spectrum from a rival, apparently UK Broadband approached Virgin Media about this. Virgin Media would own 50% of MBNL, the 3G infrastructure shared with T-Mobile and means it would no longer have to pay a high lease to Everything Everywhere to use it's network.
Virgin Media could then force off 2G customers or make them upgrade and eventually get rid of all 2G services completely and only offer 3G and 4G services.
Otherwise it could fall into the hands of BT, I already heard that BT and Everything Everywhere are trialling out 4G services.
Anyway who know, we'll have to wait till 2013 to find out