The group name will be called Everything Everywhere and will become a fully active trading company in July 2010.
The Orange and T-Mobile brands will trade as seperate brands/firms for now.
Virgin Media,Mobile World/TalkTalk will continue to lease the T-Mobile network for now, who knows what its plans are when the contract is up.
The 2G networks will slowly merge and decommisioning of unecessary sites will commence.
The 3G merge of the networks would require co-operation from Hutchison 3G, what is likely to happen is a small majority of the Orange 3G sites will merge into MBNL which is the company that runs the 3G sites used by 3 and T-Mobile also owned by T-Mobile and 3. That is likely to happen between 2011 and 2013. It is also likely that Orange/T-Mobile would have to sell some of its spectrum to another network for competition reasons and the most likely would be 3.
It looks like France Telecom and Deutsche Telekom have been squabbling over which brand they should use, and have therefore decided to keep both but introduce a new group name controlling both subsidiaries.
The new website is
www.everythingeverywhere.com
---------- Post added at 23:16 ---------- Previous post was at 23:08 ----------
I smell trouble!
Higher costs
More foreign call centres
More job losses
But I reckon what they will do in about 5 years time is sell the whole thing off to someone else, I think this is a quick option for Deutsche Telekom and France Telecom to exit the UK market because from what I can remember, Deutsche Telekom had trouble finding a buyer for T-Mobile UK and a merge was the only option. By merging it altogether and creating such a large customer base, it will be worth a lot more!