29-06-2010, 12:00
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#1
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cf.addict
Join Date: Jun 2006
Posts: 281
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On Digital the demise!!
Anyone remember this?? anyone got any screenshots. All I remember was what a total flop it was, and how much money itv poured into this! Idea was good but in practical terms........well!
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29-06-2010, 12:39
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#2
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cf.geek
Join Date: Feb 2010
Location: cambs
Services: V+ XL,Broadband XXL, Phone with talk unlimited and extra TIVO box
Posts: 693
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Re: On Digital the demise!!
I don't get the point of this thread?
__________________
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29-06-2010, 12:43
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#3
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cf.addict
Join Date: Jun 2006
Posts: 281
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Re: On Digital the demise!!
okay maybe I posted it in the wrong section, just remembering an old tv company thats all.
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29-06-2010, 12:47
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#4
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Keeping it Real
Join Date: Jul 2006
Location: Media Boy HQ
Age: 6
Services: If using any of my posts on other web site can you post ''Media Boy
Posts: 7,615
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Re: On Digital the demise!!
__________________
Virgin TV - Updated May 22nd.
Freeview - Updated Apr. 23rd.
Blog - Updated May 22nd.
Got news on Virgin? PM me.
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29-06-2010, 14:02
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#5
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Cable Forum Team
Join Date: Feb 2004
Location: Glasgow
Age: 32
Services: Virgin XL TV, V+ Box, 3x TiVo, 100MB VM BB
Posts: 8,500
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Re: On Digital the demise!!
Thread moved to other TV service discussion.
__________________
X360 Gamertag: MartyMcFly88 PSN ID: martymcfly88
VirginMedia Business Employee and all posts are my own opinion
if a post is bold it's a moderating decision.
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29-06-2010, 15:50
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#6
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cf.addict
Join Date: Apr 2007
Location: Paignton, Devon
Age: 41
Posts: 183
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Re: On Digital the demise!!
Might of been more sucessful if a certain company hadn't paid for a security company to break the security on the card. Gold cards were easily obtainable and they didn't seem able to change their scrambling system.
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29-06-2010, 19:17
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#7
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cf.mega poster
Join Date: Aug 2009
Posts: 3,688
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Re: On Digital the demise!!
I had a gold card, was a good idea shame nagra 3 wasn't out
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29-06-2010, 23:12
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#8
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BOFH :D
Join Date: Jun 2003
Location: NW UK
Posts: 3,546
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Re: On Digital the demise!!
OD actually used the fact that there were so many hacked cards in order to sell advertising.
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29-06-2010, 23:23
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#9
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Cable Forum Team
Join Date: Jun 2003
Location: Sarf east Luhndun.
Services: Virgin for TV and Internet, BT for phone
Posts: 24,886
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Re: On Digital the demise!!
It did contribute to their demise though. It caused them to massively over estimate their subscriptions from ppv sport, and, as a result, bid a silly amount of money to show footy games.
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29-06-2010, 23:25
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#10
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BOFH :D
Join Date: Jun 2003
Location: NW UK
Posts: 3,546
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Re: On Digital the demise!!
the cost / benefit model failed anyway. Limited number of channels, expensive hardware for the number of channels, and Sky marketing a better package deal with free dish at the time.
To determine the profitability of the product they needed to do the following
1) What can I make this for?
2) What can I sell this for?
3) Will that cover ALL my expenses and provide a profit?
4) Is there actually a market for this?
5) Who are my competitors?
6) Can they undercut me?
7) Will they undercut me?
8) Is there enough unique about my product to prevent my customers leaving if I am undercut?
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30-06-2010, 00:05
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#11
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Cable Forum Team
Join Date: Jun 2003
Location: Cambridge
Services: Sky+HD, Sky Fibre Unlimited (40/10)
Posts: 15,738
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Re: On Digital the demise!!
When I got my first IDTV (WS CRT), I was offered a free 12 month subscription to ONdigital...everything other than Movies/Sport IIRC.
When the 12 months came to an end, they (as ITV Digital) phoned me, to get me to pay for a new subscription.
I pointed out that my 12 month subscription was free, simply for getting an IDTV, & that I had signed no contract agreeing to then start paying once the 12 months was up. I think I may have also said something like "Aren't you on the way to going bust, anyway?" too.
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