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Re: Orange to launch Digital TV!
Thats what they said in 1994 when Orange Mobile service launched they said it would never catch on and called it a farce. And look what happened, they over took Mercury One2One.
If they launch a quad play service, then Orange Broadband customers are more likely to stay.
Orange could launch something like this:
Orange Pay Monthly service (Any including sim only)
£10 up to 6MB Broadband
TV package unlimited on demand: £5.99 per month
Line rental and unlimited evening and weekend calls: £13
Special offers:
Orange Wednesday's
Magic Numbers: Unlimited calls to 5 Orange Mobile/Wireless and Talk numbers from homephone and Orange mobile
For Pay As You Go customers..............
Dolphin Pay as you go:
£10 spend in a month: 300 free texts plus Mobile Internet space
£20 spend in a month: 600 free texts plus Mobile Internet Space
£30 spend in a month: Unlimited Texts,£5 per month home broadband and free mobile internet space.
Canary and Racoon:
On all top ups of £20 or more offer Free home 2MB broadband, for all top ups £30 or more offer Free Orange Broadband,Free Digital TV.
Camel:
Offer £5 Broadband,Unlimited evening and weekend calls from homephone and £5.99 tv on a £30 or more spend. £10 line rental for landline required.
BT dont offer anything like the above, Orange would be the first to offer Cheap International and standard price UK calls from Pay as you go mobile,Cheap Digital TV,low cost basic broadband and unlimited landline calling at evening and weekends with that Camel plan.
And like Virgin do,they could through in discounted mobile broadband.
Then like all service providers, once they have a large customer base,wait until they are 6 months through there 18 month contracts and raise the prices and they will be quids in!
They will still probably be thinking about entering the Digital TV market and if they offer a more efficient broadband service,i'm sure they will do well.
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