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C4 buys half of Emap music TV
Channel 4 has paid £28m for a 50% stake in Emap's music TV channel business, which includes brands such as Kiss, Smash Hits, Kerrang! and The Hits.
Emap, owner of Broadcast, moved into music TV just over 10 years ago when it bought Box Television for £6m. It now has seven channels including The Hits, which has a highly valuable slot on the Freeview platform.
Emap said in a statement today that the joint venture will "look to exploit new and emerging digital growth opportunities, including video-on-demand, in addition to traditional broadcast revenue streams".
"It will benefit from the combination of Emap's TV brands and distribution and C4's premium music-based content and expertise in digital channel and platform management, and there will be increased cross-promotional opportunities spanning both media companies' portfolios."
this could be interesting. if I was more into music like I used to be, then I would think it has great potential, especially given Channel 4's penchant for live music.
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if I was more into music like I used to be, then I would think it has great potential, especially given Channel 4's penchant for live music. 
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