Why would Sky be interested in attracting
customers that have defected from a service
that has omitted one free-to-air service? Does
that not shout ‘whimsey’ and ‘contrary’? They
will never be able to peg the contrary’ans
down as loyal customers, nor will they
be considered upper range spenders.
In fact, Virgin may well welcome this
opportunity to dump the bottom
feeders, in order to create a
more compelling service
for the other types
And Sky’s business model
may start to look a little
sluggish, if it suddenly
has to support a
whole host of small paying customers.
I would go as far as to say that each
newly acquired customer, will only be
worth a quarter value to Sky, compared
to its regular customers