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Originally Posted by Nugget
I doubt that very much. In a country with 60million people, only approximately 7 million have digital television (taking into account Sky, NTL, Freeview and whatever else).
I would think that Sky in no way believe that they now have all of the subscibers that they're going to get - with a potential additional, what, 35 - 40 million customers, this would explain why they are trying to make the various packs more attractive (oh, and explain why you can't switch any channel on without at least 15 adverts for Sky).
Oh, and  aboard (incase nobody else has said it  ) |
Sky will be doing very well indeed to capture many of those millions - remember there might be 60 million people in the UK but that includes every man, woman and child in the country. There are actually only about 35 million households, and $ky has 7 million of them already. Cable and Freeview between them have, IIRC, about another 5 or 6 million.
Sooner or later, everyone is going to have to go digital but Freeview will take most of the rest by default, because integrated DTV sets are going to become more common in shops as we get closer to the analogue switch-off. People who want the extra channels you get with pay-TV have now had something like 20 years to get it if they want it. Sky is under pressure to constantly make more and more money, because that's how the stock market works, so they are under pressure to make more cash in ways that don't involve signing up too many more subs.
TBH in my case it will probably work - I'm on the £13.50 entry package at the moment, on which you get bog all. We only really have $ky at all because there's no TV reception worth speaking of out here. But for an extra £1.50 a month I might well trade up for the extra dozen channels that I
might just watch from time to time.