Of course there are adverts that are unsuitable for kids, but I can't see loan adverts being the epitome of it. I would rather explain to a 5 year old why some people need a loan, than to have to explain what tampons are and why only women need them. I can't ever see those adverts being moved away from kids.
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Since under fives have no inbuilt talent for making important financial decisions it's rather important they get taught that money doesn't come from a pretty woman in an advert but from actually working for it and that it's rather important to plan properly.
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What do you honestly think would have a greater effect on a child's ability to learn fiancial responsibility: watching a few loan adverts on TV, or 16 years being raised by a responsible parent?
And anyway, when exactly did a loan become such a terrible thing? It is rather hard to get through life without taking at least one loan.