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Re: eek, is this worth worrying over?
A quick shifty through Google seems to suggest they've been around for a while. The logout suggests that you'd been using their online shopping or something similar. Do you use the usual blocking stuff for ads, javascript, popups etc on your browser?
I'm wondering if Asda tried to get you to do a survey and got foiled by your PC setup. One favorite for tripping over this type of stuff is the Verified by Visa stuff - gets treated as cross site scripting by Ad Block half the time! Seriously annoying when you're trying to pay for something!
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