Ofcom: Sky's Local TV proposals, Virgin Media and Freesat respond: Updated
Discussions between Ofcom and Sky have taken place over where the proposed new Local TV stations will appear on the broadcaster’s EPG.
Currently, it’s proposed that Freeview Channel 8 will be the new home for local TV, bumping ITV2 off to elsewhere in the programme guide. Naturally you’d assume that Sky, Virgin Media and Freesat, whose guides begin with 101 for BBC One, would follow suit placing Local TV on Channel 108.
This however doesn’t look to be the case. Sky’s own flagship channel Sky1 occupies position 106 on the EPG. This is followed by Sky Living and Sky Atlantic, the latter of which would be relegated to page two of the guide. Sky Atlantic is home to HBO-owned shows such as Broadwalk Empire and Game of Thrones which Sky has aggressively promoted; moving any of these channels off of the front page will undoubtedly mean a ratings drop.