Another thing that really makes you think it's time to force a split up of Sky's distribution & channels - how many brands would be happy with only an inferior offering of their product being made available? Can you imagine Coke or Pepsi saying we don't want it in the chiller, but luke warm off the shelf'll be fine for our consumers
Perfectly fine for a third of your audience to watch SD instead of HD though like any decent brand-owing business would strive for