20-02-2012, 08:27
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#1433
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Shinigami & Wing
Join Date: Mar 2009
Location: Worthing
Age: 56
Services: VM 10M SHUB thingy
in modem mode
XL TV and phone
Posts: 4,608
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Re: [Update] The News Corp scandal
Quote:
Prior to its closure, and stretching back 50 years, the NoW had the highest average issue readership of any national Sunday newspaper.
Its final published NRS estimate, for the six months from January to June this year, was 7,217,000 adults.
Some 60% of that total (4,342,000) did not read any other Sunday newspaper. Of those who did, 16% also read the Sunday Mirror, 11% the Mail on Sunday, 9% The People and 6% the Daily Star Sunday.
However, it appears that many of the 4.3m solo readers of NoW have dropped out of the market altogether.
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A potential market of 4.3m readers is not a small prize to go for and they might be able to lure back the readers who went to another Sunday title. Plenty of those I'd wager are not anti Sun.
Source
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