[Lord Nikon]

Hasselblad also built their fame on specialist film cameras, but firmly embraced the digital media when it came out and are STILL world leaders in high end photography.

Digital was always a death knell for traditional film, not so much at first but the writing WAS always on the wall, the problem being resolution in the early days. Kodak should have anticipated and moved with the times, to not do so in a field they knew had such possibilities was sheer folly and sadly, they are now paying the price.