[colin25]

Companies don't recognise customer loyalty.

Virgin are interested in new business, and reward new customers. Hence why i don't see any reason to give a company loyalty.

If a company said to me...thanks for your loyalty, we are giving you a discount this month for 1 year's service, i might say "Thanks, and i will stay another year".

But equally i don't hate them, just don't see why i should stay with them blindly.

Same with Bank accounts etc. There was a time I stayed with companies when they gave me good service, not sure that happens now. Of course, i could just be in a negative mood.