Cable Forum - View Single Post - OFT Warning on Misleading pricing practices

Taf · 02-12-2010, 14:01

Shops are using psychologically misleading tactics to trick the public out of billions of pounds, the business watchdog has warned.

In a report today, the Office of Fair Trading found increased use of seven dubious sales techniques, which distorted markets and undermining competition.

Shops using "bait pricing" advertise very limited stocks of a bargain in the hope frustrated shoppers will buy other goods, while exponents of "drip pricing" add taxes, credit card fees and other charges during the transaction. Bogus "time-limited" offers put undue time pressure on consumers.

http://www.independent.co.uk/news/bu...s-2148779.html

Lidl and Aldi often have offers that turn out to be limited to a couple of items (or perhaps a few more) per store... and people still queue for them.

02-12-2010, 14:01	#1
Taf cf.mega poster Join Date: Jun 2003 Location: Kairdiff-by-the-sea Age: 57 Services: TVXL BBXL Superhub(wired) Posts: 4,000	OFT Warning on Misleading pricing practices Shops are using psychologically misleading tactics to trick the public out of billions of pounds, the business watchdog has warned. In a report today, the Office of Fair Trading found increased use of seven dubious sales techniques, which distorted markets and undermining competition. Shops using "bait pricing" advertise very limited stocks of a bargain in the hope frustrated shoppers will buy other goods, while exponents of "drip pricing" add taxes, credit card fees and other charges during the transaction. Bogus "time-limited" offers put undue time pressure on consumers. http://www.independent.co.uk/news/bu...s-2148779.html Lidl and Aldi often have offers that turn out to be limited to a couple of items (or perhaps a few more) per store... and people still queue for them.