[Pierre]

publicity excercise only.

The reality is that VM have been installing infrastructure in New Developments for years.

There was a whole team dedicated to doing it, affiliated to the sales dept, if remember.
VM would supply all the materials and the developer would lay it.

Also there was a time that Local Authorities insisted that cable infrastructure was laid when the development was built or they wouldn't adopt it, because they feared they would take on the maintenance of the highway only to have it dug up by the cable company.