Virgin Media outlines 3D on-demand plans
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Virgin Media has confirmed plans to start offering 3D content to subscribers via its on-demand platform rather than launching a static channel.
During the Ideal Home Show at Earl's Court Exhibition Centre in London, the firm showcased a reel of 3D content - including sport and video games - as a taste of its plans for the rapidly emerging entertainment medium.
The demo used 'active' glasses, which are expensive but enable customers to purchase cheaper models of 3D-ready television set.
However, Virgin Media said that its on-demand 3D service will also support the 'passive' glasses, which are cheap but require more expensive TVs.
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