[TheDon]

In fairness to VM the quality of the movies on there really isn't their fault. There aren't really any alternatives to picturebox for sVOD movies, and picturebox are limited in what they can put on there. At least VM are trying to do something like this and realising that people want svod movies, all they can do is resell the service from a 3rd party provider, and picturebox is the biggest one in the UK.

This really does show that something needs to be done with sky's svod rights, the market is clearly there, but it's being held back by the rights to the decent stuff being tied up by someone who can't even use them. I'm sure many of us would replace our sky movies subscriptions with a svod service that offered the same movies. Which is essentially why sky have the rights.