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Old 25-06-2009, 00:09   #1553
Media Boy
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Re: Coming Soon to Virgin TV (2009)

Quote:
Originally Posted by mlayzell View Post
I would love to know how much VM paid for Setanta Sports package, which entitled us to see it incorporated into the XL tv package for no extra cost, I wonder if they can pull off the same trick with ESPN
I think it was about £3m per year.

I think the deal was £2.50 per viewer every month.

Also:

1. NASN/ESPN was not FREE for XL viewers - they had to pay extra for it.
2. Non XL got ESPN free if they order the Setanta Sports Pack.

So Virgin are just moving everyone into the ESPN XL Viewers deal until they can do an deal with ESPN then...
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Last edited by Media Boy; 25-06-2009 at 00:47.
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