Everything else aside it's really just a PR stunt.
Go to Virgin Media's 'Broadband School' get educated in why 'fibre optic' broadband is better than your old ADSL service, be accosted by sales bots offering information and special deals, etc, etc.
If you expect anything else you're probably being a bit naive. It's certainly something I would either avoid or attend just so I can ask the questions they don't want to answer
