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Re: Sound increase during adverts
BCAP Has Sound Control Of The Situation
Quote:
The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels in TV advertisements. The new rule clarifies existing guidance about noise levels to address consumer concerns that TV ads sometimes seem louder than programming. The rule will come into force on 7 July 2008.
The revised code states that:
Advertisements must not be excessively noisy or strident. The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material.
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