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Originally Posted by batchain
I don't agree and, I suspect, neither do the vast majority which is why Virgin Media is not only the number one broadband ISP but also the most popular pay tv service in its marketable areas and why when industry title Marketing magazine last week revealed the results of its annual brand survey - Virgin Media was the sixth most loved brand while Sky was revealed as the 39th most-hated brand in the UK.
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Completely misleading, since this encompasses the entire brand, not just the television division, which is the issue here. There's no question Virgin's broadband service gave it a huge leg up in this poll.
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Not just some. The majority of digital pay tv subs (and digital pay tv net adds each quarter) in Virgin Media addressable areas belong to Virgin Media.
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But that's exactly the McDonald's argument. Their apparent popularity is in no way an indication of the quality of the service they offer. In many Virgin enabled areas, getting a Sky dish installed is often difficult, sometimes impossible, other times not allowed, never mind the fact that dishes are somewhat of an eye-sore. If you look at what Sky's television package offers, though, it's like a 5 star meal to Virgin's McHappy Burger. Bon appetit.
