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Old 16-05-2008, 14:14   #9
Gary L
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Re: VM announce Q1 2008 results

Quote:
Originally Posted by harmitage View Post
Churn is the loss of customers.
And to keep that figure as low as possible, they give the customer a retention deal.
Then that customer is treated as a new customer in the figures. all changes of packages are classed as new customers.

That could account for the £49 million drop in total revenue since the last quarter. people are given £10 off here and £20 off there

Last edited by Gary L; 16-05-2008 at 15:01.
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