Quote:
Originally Posted by Angry@VMedia
OMFG!!!
When will virgin learn to PUMP PROFFITS BACK INTO UPGRADING THE NETWORK instead of throwing money away on this load of rubbish!
But then again, virgin willdo ANYTHING to not upgrade more, what else should people expect from this crap "company" and i DO use that term VERY loosely!
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Look at it this way: Virgin probably aren't spending more than a few million sponsoring BB. For this, they get continued exposure to up to about 3 million people. A fair few of them will probably be tempted to either move to Virgin, or if they are already Virgin customers, to order more services. More customers buying more services = more profit.
The network needs 10's, of not 100's of millions of pounds of upgrade, so the few million spent on BB would make little or no difference if spent on the network. If that money is spent on Advertising, it could generate many times it's own value in profits. Hopefully, some of which will be spent on upgrades.
That is not an opinion. While I cannot claim it is fact, it *is* the basis on which Advertising works.